1. The continuous introduction of new categories drives the rapid growth of the market
With the continuous improvement of people's personal hygiene awareness in our country, people's demand for wet wipes is increasing, and the requirements for wet wipe categories and raw materials are also getting higher and higher. As a result, the category of wet wipes has been continuously enriched, and more targeted products have appeared, such as wet toilet paper, kitchen wipes, makeup remover wipes, etc.
2. The "two-child policy" and aging will further promote the growth rate
my country's aging population and the nursing demand brought about by the full implementation of the "two-child policy" further drive the market growth of the wet tissue market. In recent years, the number of elderly people in my country has accelerated. In 2018, my country's population aged 60 and above was 249 million, accounting for 17.9% of the total population. In 2019, my country's population aged 60 and above was 253.88 million, accounting for 18.1% of the total population, and the population aged 65 and above was 176.03 million. people, accounting for 12.6% of the total population. The rise of the aging population has further increased the demand for wet wipes. At present, there are no professional wet wipes designed for elderly care on the market. The elderly care mainly uses relatively mild and safe baby wipes. On the other hand, the full implementation of the "two-child policy" in 2016 further increased the demand for wet wipes. According to statistics from the Bureau of Statistics, the number of children aged 0-4 in my country increased from 77.29 million in 2013 to 82.19 million in 2018 , a growth of nearly 4.9 million increased demand for baby wipes as well as new categories of wipes.
3. The improvement of living standards and the accelerated pace of life increase the demand for wet wipes
With the acceleration of living standards and the pace of life, wet wipes are popular with consumers for their convenience, hygiene and disposable characteristics. For example, baby wipes, whose disposable and better cleaning characteristics replace the troublesome towels and need to be cleaned; while wet toilet paper has better cleaning and water solubility, and can be used instead of ordinary toilet paper; makeup remover wipes are Suitable for travel, benefiting from the rapid development of the cosmetics industry; kitchen wipes instead of rags, do not need to be cleaned and dried, suitable for urban white-collar fast-paced life, etc. Wet wipes play a significant role in improving the quality of life. Therefore, with the improvement of living standards and the accelerated pace of life, the demand for wet wipes will grow rapidly.
